Company

We’re Hiring

Join our amazing team here at Trustle.

Job Title

VP of Marketing

Company Overview

Trustle is a pioneering company in cloud access management, established to revolutionize the way organizations handle access to sensitive data and resources. Founded in 2019, Trustle’s innovative SaaS platform was designed to enhance security and efficiency in managing access permissions across various cloud platforms, decrease the attack surface, and simplify compliance reporting—all within one centralized, context-based product. At Trustle, we value creativity, collaboration, and the drive to make a significant impact. As a small but powerful team, if you’re passionate about product marketing and eager to shape the future of cybersecurity, we want to hear from you.

Job Description

As The VP Product Marketing, you will be a key player in driving the go-to-market strategy, positioning, and messaging of our products. You and your team will work closely with the product, sales, and engineering teams to develop and execute marketing strategies that effectively communicate our value proposition, engage our target audience, and drive growth. The ideal candidate will have experience across the marketing disciplines (demand gen, product marketing, brand building, PR, etc), have a strategic and data driven approach to marketing, and be willing to roll up their sleeves and be very tactical when needed.

Key Responsibilities:

  • Market Research & Analysis: Conduct thorough market research to understand customer needs, market trends, and competitive landscape. Provide insights to guide product development and marketing strategies.
  • Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring alignment across all departments. Identify target segments, craft compelling messaging, and create detailed launch plans. Created demand generation campaigns.
  • Positioning & Messaging: Define product positioning and key messaging that differentiates our products in the market. Create clear, concise, and compelling marketing materials.
  • Content Creation: Produce high-quality content including case studies, whitepapers, blog posts, website copy, and sales collateral. Ensure all content aligns with our brand voice and strategy.
  • Sales Enablement: Develop sales tools and training materials to support the sales team. Equip them with the knowledge and resources needed to effectively sell our solutions.
  • Digital Marketing: Oversee digital marketing initiatives including SEO, SEM, email marketing, and social media campaigns. Monitor performance and optimize strategies to increase engagement and conversions.
  • Customer Advocacy: Build and nurture relationships with customers to develop testimonials, case studies, and referrals. Leverage customer feedback to refine product offerings and marketing tactics.
  • Performance Tracking: Establish KPIs and metrics to measure the effectiveness of marketing campaigns. Analyze data and generate reports to track progress and inform decision-making.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field. MBA is a plus.
  • 12+ years of experience in product marketing, demand generation, content generation, branding, and PR. Preferably in the Cyber security space.
  • Strategic and tactical. Comfortable setting marketing strategy and writing marketing content.
  • Proven track record of successful product launches and marketing campaigns in early stage B2B SaaS companies.
  • Comfortable taking technical concepts and translating them for a business audience.
  • Strong understanding of digital marketing channels and tactics.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, dynamic startup environment.
  • Strong analytical skills with the ability to interpret data and draw actionable insights. Data and metrics driven.
  • Collaborative team player with a proactive attitude and strong problem-solving skills.

Why Join Us:

  • Opportunity to make a significant impact at an early-stage startup.
  • Collaborative and innovative work environment.
  • Competitive salary and equity package.
  • Flexible working hours and remote work options.
  • Professional growth and development opportunities.

How to Apply

Interested candidates are invited to submit their resume, cover letter, and any relevant portfolio/work samples to [email protected].

Please include "Product Marketing Executive Application - [Your Name]" in the subject line.

Apply Here